What is rich snippets?
Before we answer this question we have to know what is rich snippets? Actually these are short description that help to give an idea to users about what each link has to offer before they click on anything by accompany search results. Users can decide whether or not each result has relevant to them by help of snippets. Rich snippets is actually a term that used to describe data markup which is structured and that is added to existing HTML by site operators.
Why is rich snippets important for your site?
This one is important for your site because by them you may be benefited in many ways. These snippets contain information more than a standard snippet. Any visitor will be able to know about what they are looking for on your site because your snippet will provide them with all of the information that they need to know. By this, they can easily choose your specific product or service. Rich snippets have a much higher click-through rate and this is because if the click-through rate of your snippet increases, the amount of your traffic generated will be higher.
Why is rich snippets important for SEO (search engine optimization)?
These snippets look much nicer and just by looking at them you’ll instantly know more. Rich snippets will affect your ranking as well. If more people click on your page, google will notice that people prefer your page above other ones. That will affect your ranking in the long run.
Different types of rich snippets:
Now we have already Know what rich snippets are. Let’s look a glance at all the various kinds of these:
People: this rich snippets shows information like person’s biography, profession, accomplishment .
Product: this rich snippets displays useful information about consumer goods.
Events: this rich snippets primarily shows particulars of upcoming events.
Recipes: this one provides a quick overview of anything you need to know about a certain recipes.
Musics: this one shows things like ratings and song titles.
Video: This rich snippets displays a thumbnail along with uploader name, uploader date, video description- the exact things you will find when you search for videos within YOUTUBE itself.
Software: this one practically functions the same way as the one we use for products.
Local business and organizations : this one help people by showing companies online and a couple of useful extras.
How do you get rich snippet?
Structured data which is a piece of code , written in such a way that search engines understand it and read the code and use it to create rich snippets. This is because if you add structured data to your site, google can show rich snippets.
Rich snippets wordpress:
A rich snippet generally shows additional data such as star-ratings, images etc.in search results. In order to get this to work, you have to incorporate schema.org in your web pages. Is it sounds complicated ? Yes, it is.At least for most people who don’t know how to code.That is why rich snippets wordpress plugin is made for.
Why you should use rich snippets on your wordpress site?
To communicate with search engines, these snippets provide site owners another way. Structured data which permits search engines to see different kinds of content on your site and use these snippets to display additional information in the search results.This additional information in search results make your site more noticeable that means more organic traffic for your site. To build authority in your niche, as your site becomes more visible in the search it also helps you. You can use rich snippets for article, blog posts, events, products, people, music, apps, etc.
Now you have already know that how beneficial rich snippets can be. So there is no doubt about the importance of using wordpress on your site.
What is schema markup?
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users (taken from google) . You ’ll understand exactly what schema markup is all about if you’ve ever used rich snippets.
How to add schema markup?
Adding schema markup to your site is not so difficult. You have to follow some steps in adding schema markup to your site. Let’s look a glance at these steps given in below;
Step 1: Create JSON-LD markup
Head on over SchemaApp.com to use their JSON-LD schema generator tool if you don’t have any JSON-LD encoding knowledge. All you have to do is enter the properties you have to include in your schema markup (some are mandatory) then copy the JSON-LD code to your clipboard.
Step 2; Create new custom HTML tag
Create a new custom HTML tag in Google Tag Manager and then name it something descriptive, like: “ Organization Schema Markup.”
Step 3; Paste JSON-LD markup into the custom HTML text box
Step 4: Save your custom HTML tag
Click the blue “save” button on the top right -hand corner of your screen. A pop -up message will appear stating ‘No Triggers Selected,’ but go ahead and click the gray “save tag” button.
Step 5: Create a new trigger for page views
For your tag to fire on, you will need to create new trigger.You’ll want to select the page views trigger from the list on the right-hand side of your screen. Name the trigger “Page View.” You can use this trigger for other tags,( tags that require page views in order to fire).
Step 6r: Configure ‘page view’ trigger
Next you will need to configure the page view trigger that you just created so that it fires on all page views, then click “save”.
Step 7: Connect ‘page view’ trigger to your schema markup tag
Open the Organization Schema Markup custom HTML tag that you created in step 2, choose the “Page view” trigger to make the tag fire, then click the blue “save” button.
Step 8: Publish your Google Tag Manager container
Click the red “publish” in the top right-hand corner.
Step 9: Test your markup using Google’s Structured Data Testing Tool
Finally, you’ll want to test your schema markup using the Structured Data Testing Tool to make sure it validates.
Read one of our blog reguarding some common rich snippet problem