Recently I had some problem with my SEO strategy. One of my keyword fallen from ranking. It was even out of first 2 page of Google. I was really worried about the issue. Because that keyword was very important for me. Without thing much I started to look for the reason. I find out some strange thing. Like,
- A website which was out of top 10 ranked on my position.
- He has only few backlink (10+).
So I started digging on the website and tried to compare with my website. What he has which I don’t have.
Few thing knocked. Like, He was using Rich snippet, Related Backlinks Which I don’t have.
So I put Rich snippet to my website. I had some unrelated backlinks. I removed them manually and then I gained some related backlink anchoring the keyword.
After few weeks I got my rank back.
Then reason of telling the story is If you have any fall in ranking just keep researching on your competitors. Only with this thing you can develop your SEO skill.
So if you have fall in any keyword I suggest you to:
- Look at the SERP. Hope you notice something or some website.
- Follow his recent activity, Like adding new features, site speed etc.
- Also you have to keep your eye on his On Page SEO and Description.
- Track his backlinks. I mean recently added backlink. You can also research on those links.
- Try to achieve links from better site.
- Improve your On-Page SEO.
- Try to update your pages or posts.
I hope you will overcome from the problem if you can do this.
To keep your site ranked with same keyword. I suggest:
- Try to Get response from Social Media.
- Try to Get link from high authority site.
- Try to remove unrelated backlinks. You can send them email and ask to remove the backlink. It’s very easy way to remove.
- Always try to import latest thing on your website which most of the website don’t use. Like Rich snippet, AMP etc.
- Try to update your content regularly.
I hope these things will help you to hold your current ranking on SERP.